A brand name or logo acts as the visual identity of a business organization. In the crowded and competitive market, a distinct logo or brand name plays a significant role in boosting brand awareness/ Such brand name may involve a graphic, symbol, or combination of text and imagery that uniquely distinguishes the brand from its competitors.

The process of Brand Name and Logo Registration in Indiaplays a crucial role in establishing the distinguished identity of your business in a crowded market. When you get brand logo registration in India, it provides you with exclusive rights to use your brand name and safeguard your intellectual property from potential infringements.

Brand name and logo registration is a legal process that protects your brand’s intellectual property and provides you exclusive rights to use it. The brand name and logo are registered under trademark law (The Trade Marks Act, 1999), which grants legal protection and ensures that no one else can use, copy, or imitate the registered name or logo.

Trademark registration in India involves filing the application with the trademark registration office and paying the requisite fee after fulfilling the required formalities. The application can be filed online, or you may seek assistance from agents specializing in providing legal and administrative services to businesses. Once the trademark gets registered, it is valid for 10 years from the filing date, and it can be renewed for an indefinite period. It involves the following steps:

Choose a unique logo—the first step in the process is to select a unique logo for your business. If your chosen logo has any similarity with an established trademark, it can result in infringement or cancellation of the trademark.

Check for the availability: To ensure your chosen trademark does not violate any laws, it is important to search its availability through the official website. Seeking guidance from an expert is recommended to get it done quicker and efficiently.

Filing and examination of trademark application:

If the brand name and logo are available, you need to file an application with the logo design, brand name, details of the business, and the classification of goods/services.

Application approval: After submission, the IPO examines the application. In case there are no objections on the application, it will be approved for the registration. If there are objections, the legal process needs to be followed accordingly

Trademark Registration Certificate: Once you have got approval of the registration, the IPO issues a Certificate of Registration, granting you exclusive rights to the brand name and logo for a period of 10 years, which is renewable.

Getting your Brand Name and Logo Registration in India can be beneficial for any organization in numerous ways.

Exclusive rights: Brand logo registration in India provides you with exclusive rights to sell or launch items with the same brand name.

Legal protection: It safeguards your brand’s image and integrity.

Brand recognition: A well-known trademark helps customers as well as others to recognize your brand. It helps to make your brand stand apart in the crowded market.

Builds goodwill: A registered trademark helps in establishing the credibility of your brand.

Creating asset for business – A brand name or logo is considered asset under intellectual property rights in India.  In this way, brand and logo name registration helps

Product differentiation: A registered trademark creates a distinct identity for your brand.

In this way, a registered brand name and logo can make your brand recognized in the crowded market, boost brand awareness, and indirectly contribute to increasing revenues of your business.

As registering a brand name is a complex process, it is good to seek assistance from a well known service providers specializing in offering assistance to ease the legal and administrative requirements of a business.Source URL: https://caringhandsvet.com/why-is-it-worth-it-to-get-brand-logo-registration-in-india/