Selling a home can be a stressful and time-consuming process, but 72SOLD promises a streamlined experience by marketing your property and selling it within just 72 hours. But is the 72-hour sale worth the hype? In this article, we’ll explore 72SOLD reviews, how the platform works, its pros and cons, and how it compares with competitors like Houzeo, Opendoor, and more.

Is 72SOLD Legit?

Yes, 72SOLD is a legitimate company offering an innovative way to sell homes quickly. Founded by real estate professionals, they have designed a system to market your home aggressively and aim to sell it in a short timeframe. But like any service, it has its pros and cons, and it’s important to understand how it works before making a decision.

How Does 72SOLD.com Work?

72SOLD offers a unique selling process by marketing your home and generating interest in just 72 hours. Here’s how the process works:

1. Add Property Details

The first step in selling your home with 72SOLD is adding your property details to their website. This includes general information like the property size, number of rooms, and other specifics. This will allow the company to generate an initial estimate for your home’s value.

2. Agent Visit and Property Check

After submitting your property details, a 72SOLD agent will visit your home to inspect its condition. The visit ensures that the information you provided matches the reality of the home’s current state.

3. Estimate the Sale Price

Following the visit, the 72SOLD team will estimate a sale price for your home. This price is determined by various factors, such as the property’s condition, market trends, and comparable sales in the neighborhood.

4. Prepare for the Sale

Before the sale, 72SOLD helps you prepare your home by staging it, conducting professional photography, and promoting it online to maximize interest from potential buyers.

5. The Weekend Sale

The unique aspect of 72SOLD is its focus on the weekend sale. They generate buzz and interest during the week, then aim to sell your home over the weekend, potentially within 72 hours of listing it.

72SOLD’s Coverage

72SOLD primarily operates in certain regions across the United States. You can check their website to see if your location is covered.

72SOLD Commissions and Fees

While 72SOLD provides a fast sale, it does not save you from paying typical real estate commissions. You’ll still be expected to pay the standard 5-6% commission for using their services, which is shared between your agent and the buyer’s agent.

How Does 72SOLD Compare With Houzeo?

72SOLD and Houzeo both offer innovative home-selling methods but differ significantly in their approach. Here’s a brief comparison:

  • 72SOLD focuses on selling homes in a short timeframe, usually within 72 hours of listing.
  • Houzeo is a For Sale By Owner (FSBO) platform that allows homeowners to list properties on the MLS for a flat fee, giving them control over the process.

Houzeo offers more flexibility, lower costs, and no traditional agent commissions, whereas 72SOLD handles the selling process for you, but at traditional commission rates.

72SOLD Reviews and Complaints

Most 72SOLD reviews are positive, with many homeowners appreciating the convenience and speed of the process. However, there are some complaints about commission costs and concerns that the rapid sale might not always result in the highest possible offer.

Common Complaints Include:

  • No savings on commissions: Despite the quick sale process, sellers still pay traditional real estate commissions.
  • Limited control over listing price: Homeowners may not get to decide the listing price, as 72SOLD handles the pricing strategy.
  • Potential missed opportunities: Due to the short timeframe, some sellers may miss out on offers from potential buyers who could have offered more.

72SOLD Pros and Cons

Pros

1. Aims to Market Your House in a 72-Hour Period

The company aggressively markets your property for a weekend sale, aiming to close the deal within a 72-hour timeframe. This is a major advantage for those looking to sell their home quickly.

2. Weekend Sale Focus

The concentrated marketing efforts lead to a flurry of activity and interest, increasing the likelihood of a sale in a short time.

Cons

1. No Savings on Commissions

Despite the unique selling process, 72SOLD charges the same commission rates as traditional real estate agents, typically 5-6%.

2. You Don’t Decide Your Listing Price

72SOLD determines the best listing price for your home based on market conditions and comparable properties. Some sellers may feel they have little control over this crucial part of the sale.

3. You Might Miss Out on Your Highest Bidder

With a 72-hour sale window, there’s a chance that not all potential buyers will have a chance to submit their offers, which could result in leaving money on the table.

72SOLD Competitors

Several companies provide alternatives to 72SOLD for homeowners looking to sell their property quickly or save on commissions. Here’s how they stack up.

72SOLD vs. eXp Realty

eXp Realty is a traditional real estate brokerage with a vast network of agents across the country. Unlike 72SOLD, they don’t focus on a quick sale but offer a more traditional home-selling experience with agent support throughout the process.

72SOLD vs. Fathom Realty

Fathom Realty provides full-service real estate services but charges lower commissions than traditional brokerages, making it an affordable alternative. However, they don’t offer a 72-hour sales window like 72SOLD.

72SOLD vs. Opendoor

Opendoor is another competitor, offering a fast home-selling process by buying homes directly from sellers. This can provide an even faster sale than 72SOLD, but you might receive a lower price than you would in a traditional open market.

Discount Real Estate Brokers Near Me

For those looking to save on commissions, discount real estate brokers can offer services at reduced fees. These options might not provide the same speed as 72SOLD, but they help you keep more money from the sale.

Should You Sell With 72SOLD?

Selling your home through 72SOLD offers the advantage of speed, but it comes at the cost of traditional real estate commissions and a loss of control over pricing. If you prioritize a quick sale and don’t mind the commission, 72SOLD could be a good fit. However, if you want more control over the sale price or prefer to save on fees, alternatives like Houzeo or Opendoor might be better options.

Frequently Asked Questions

Q: Does 72SOLD really sell homes in 72 hours?
A: Yes, but the 72 hours generally refers to the marketing push and not necessarily a finalized sale.

Q: Do I have to pay commissions with 72SOLD?
A: Yes, you’ll pay typical real estate commissions, which are usually 5-6%.

Q: How does 72SOLD compare to selling with a traditional agent?
A: While 72SOLD offers a faster process, it still requires the same commission fees as traditional agents.

Q: Can I choose my listing price with 72SOLD?
A: 72SOLD determines the price based on market data and comparable sales. You don’t have full control over this decision.